Thursday May 9, 2024

Limits of Credibility

BP has capped the blown well and wants to keep it shut until it can be sealed forever.  But that hasn’t changed the fears of investors and the government into confidence that the well is under control.    So much has gone wrong in the process of capping the well that they now fear there could be […]

Everyone is in the communications business…

In the past eighteen years I have attended, participated or given innumerable media training sessions.  I’ve also had the opportunity to see first hand why media training is important – in positive, negative and often entertaining ways. Regardless of the emergence of social media, and your views on traditional media, training remains important. Media training […]

Getting Away With It

Is it possible to have a major disaster and get away with it?  It is.  The Mexican government had one of the worst well blow-outs at sea in history in 1979.  As the article notes, few remember it, yet it was nearly identical to the disaster in the Gulf that is still unfolding.  The Soviet […]

Health Care PR Challenge

Here is a PR challenge for the healthcare industry — the reluctance of doctors to report on their peers who are incapacitated or incompetent.  Essentially, doctors are saying that “it’s not my job” to let authorities know when one of their colleagues shouldn’t be practicing medicine.  Yet, doctors are in the best position to know […]

Smart and funny… recipe for good marketing

You’re faced with an “old” brand (which interestingly – to me at any rate -  was originally created for women in 1937) launched in 1938.  It’s a brand with a lot of baggage, particularly in a world of glossy competitors. Rather than go the usual route, they took an alternative approach, which certainly appears to […]

A Good Thing, Perhaps

An Appeals Court has struck down the Federal Communications Commission’s indecency policy, calling it a violation of the First Amendment.  That is a good thing.  It was silly having the government police language that erupted on the air.  On the other hand, there is a tendency to push limits, so it could lead to a decline […]

Blunder

When one commits a PR blunder, it hurts more if one should have avoided the error.  Apple is in the middle of a major faux pas that it could have avoided had it listened to its customers.  It didn’t, and now Consumer Reports no longer recommends the iPhone 4 because of antenna problems.  Consumer Reports […]

FIFA

Spain’s World Cup victory yesterday was the latest of a PR triumph for soccer.  Only the Olympics come close to the sports fever that sweeps countries when the World Cup matches are played.  The growth of both events was gradual and took decades, but today the role of both organizations is to protect image, to […]

Throwing ‘Em Overboard

It is not often you see industrial peers publicly separating themselves from another.  That is, however, what the oil industry has done to BP.    Oil companies are so afraid of the fall-out from the Gulf oil disaster that they are willing to blame everything on BP and trumpet their safety records.  Sometimes it is necessary to do this, […]

Evel Knievel, Stunts & Strategy

Stunt is defined as “any remarkable feat performed chiefly to attract attention.” I’ll add that stunts usually lack strategy. Stunts are usually a reflection of a world that feels that bigger, louder, faster — MORE is always the answer. More traffic, more clicks, more votes, more fans/likes, more tweets, more, More, MORE! Got goals? This […]