At SummitUp yesterday, I discussed integrating paid, owned, earned and, as a result, social media. Media Mash Up: Integrating Chaos** – became a fitting title for my presentation as I’ve realized how much change is threading through media. Classifying media types by silos, buckets or Venn diagrams is no longer possible. Even AdAge refers to it as […]
Posted on October 21st, 2010 by admin
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This is an interesting tidbit. A Broadway actor is suing to find out who is accusing him of infecting another person. The accuser, of course, is anonymous and using Twitter. The point the blogger makes is common-sense PR. The actor should not have sued because now the New York newspapers have picked up the story and are running […]
Posted on October 21st, 2010 by admin
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Starbucks is giving customers one more reason to stop in, and to stick around, with Starbucks Digital Network. In a partnership with Yahoo, its taking exclusive content and free downloads that are only available to customers tapping into the wifi at one of it’s thousands of retail locations. Double Shot of ContentCustomers with wireless devices […]
Posted on October 21st, 2010 by admin
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Here is a tip for PR practitioners who write for CEOs. Keep the language real. Have the CEO answer questions instead of dancing around them. Make the CEO take responsibility in answers rather than invoking the team. Tell the CEO to avoid visionary speech that is too positive about the company’s future. I’m not sure I agree […]
Posted on October 20th, 2010 by admin
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NASCAR is engaged in smart PR through following EPA guidelines for an ethanol fuel mix. However, what the organization is doing is not new. At the beginning of auto racing more than 100 years ago, many improvements to chassis, power trains and tires were debuted on race cars first then made their way to the street. […]
Posted on October 20th, 2010 by admin
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When the tide of public opinion appears to be overwhelmingly against you, what do you do, especially with time running out? Do you cede gracefully, fight to the last minute, change your message, hew to your positions, hope for the best? There are plenty of candidate and campaign managers asking those questions right now. Tweet […]
Posted on October 19th, 2010 by admin
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Here is the difference in how mining accidents are covered from one country to another. China keeps its accidents quiet but for brief media announcements. There is good reason with hundreds of miners dying annually and mine safety apparently of low importance. Still, enough news comes out to damage severely China’s reputation. China needs […]
Posted on October 18th, 2010 by admin
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Blog notification: This is one of those self-indulgent rambling posts that I do from time to time. Part-introspective, part-grumpy… We “office” workiers are probably are working longer and harder than ever before. We deal with more information from more sources, we juggle meetings, calls, work, e-mail, IM, social media and of course most important of […]
Posted on October 17th, 2010 by admin
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Twitter does many things, but not *every*thing. IMHO, Twitter earns its reputation during live events as they unfold. From extreme but historic events like Iran’s Presidential Election Protests and the death of Michael Jackson to less substantive events like World Cup and just about every conference I’ve attended since early 2007, they all show in real […]
Posted on October 16th, 2010 by admin
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Passion rules. Passion fuels everything from blogs and career choices to causes and, of course, families. So I don’t want to rain on anyone’s fiery passion when it comes to the “next shiny new object.” But it gets frustrating when folks trade pragmatism for seemingly blind evangelism. Very smart people suddenly turn into very shiny […]
Posted on October 15th, 2010 by admin
Filed under: Uncategorized | 186 Comments »
