Saturday April 27, 2024

Some PR reading for the weekend

Here are some common sense posts on various aspects of Public Relations. Heather Yaxley has a nice post on PR Conversations: Future leaders need more than digital PR: The beauty of building your career around knowledge and skills gained in public relations is that you have transferable competencies that offer a solid basis for extending […]

Shareholder PR

The New York Stock Exchange is finding out what it means to manage shareholders.  They’re hopping mad that the exchange won’t consider a merger with NASDAQ, which is offering a higher bid than the German stock exchange.   Some have noted already the irony of the NYSE refusing to meet with NASDAQ.  The NYSE has […]

Self Publicist

Here is a man who has mastered the art of publicizing himself.  Say what you want about him (My thoughts are unprintable.), but he has a media pack that follows his proclamations and publishes his inanities.  Trump apparently is of the school that any publicity is good as long as his name is in print […]

Limits of Persuasion

Here is an example of the limits of persuasion.  The country won’t get moving again until the housing market stabilizes and construction returns, but the housing market isn’t stabilizing — not yet, anyway.  That means millions of homeowners are still underwater and millions more of home buyers are waiting rather than buying.  What is it […]

Erosion

As this story illuminates, no company or person is safe from eroding reputation and credibility.  Warren Buffet has for decades been the honest and insightful investor who has magic when it comes to buying companies and operating them.  Now, since the Lubrizol affair when his manager took a position in the company’s stock before recommending […]

Empire Avenue: SHINY!

As the Easter Bunny readied to blast kids across the nation into a sugar orbit, Empire Avenue was turning the social media world into a low roar of posts, comments and simulated tock trades — over a holiday weekend no less. Check out Wikipedia for a straightforward definition that may or may not explain why […]

Brands Go Offline, Get Experiential for Social Media Success

Starbucks, Best Buy and Home Depot are some of the most successful brands in social media. And one of the secrets to their success can be found offline. Starbucks makes sure customers have access to exclusive content through its Starbucks Digital Network. Best Buy uses mobile and QR codes to take consumers from the printed […]

Sea Change

This is an observation that is now conventional wisdom — the era of big government is over.  Left unspoken is how the sea change of public opinion occurred.  When I was a youth, big government was the answer along with large infrastructure projects — highway systems, dams, housing complexes for the poor.  There was plenty […]

Taking a Break

There will be no updates here until April 26.  It is time to take a break. Tweet This Post

Hoax

The Associated Press wire service fell for a hoax yesterday that involved General Electric.  The hoax was done cleverly so the AP wasn’t totally at fault.  However, it caused GE to scramble.  In the internet age, crises can erupt anywhere at any time.  There is never a moment in which one can relax. Tweet This […]