Thursday May 9, 2024

Workaround

Facebook has changed its news algorithm to get rid of clickbait stories from marketers. Good luck with that.  As I write, marketers are finding ways around the algorithm to get their ad messages out.  No set of instructions can encompass all possible variations of words.  There is another way to get around the software fence, […]

Winning Ugly

A successful CEO needn’t be nice.  In fact, he or she can win ugly by putting relentless pressure on subordinates to produce better, faster and more efficiently.  That is apparently the harsh style of this CEO.  He might not win awards for humanity, but year after year he puts numbers in the win column.  From a PR […]

Pivot

What do you do when your blood testing product has been shown not to work, you have been barred from running a laboratory and you are presenting before an audience of peers?  Why, you pivot and present yourself as a manufacturer of lab testing machines.  This is the highly unlikely scenario that blood testing company, […]

Comical PR

This is PR with a wry twist.  Denmark and Canada both claim a postage stamp island in the arctic.  Since the 1980s, the military of the two countries have planted flags on the island and left bottles of liquor for the other side to find.  The argument between the two nations has been going on […]

Protest

Local muslim community leaders in the French town where two attackers slit a priest’s throat last week have refused to bury the attackers.  It is a protest against ISIS to whom the attackers pledged their fealty.  The leaders’ protest is symbolic and important.  Maybe other ISIS-influenced youth will think twice about engaging in violence if […]