This is a good case study for handling a crisis. When brush fires bore down on the households of Keysight Technologies’ employees, the company sprang into action. It’s first job was the safety and care of employees, many of whom were burned out of their homes. The company set up care centers and systems to […]
Posted on November 30th, 2017 by admin
Filed under: Uncategorized | 180 Comments »
After 11 years of court battles, denials and evasions, cigarette companies are now being forced to run ads that tell the truth about smoking. They are not putting much effort into it. I saw one of them recently and it referenced the government requiring that the ad be run. It was inartfully large black type […]
Posted on November 29th, 2017 by admin
Filed under: Uncategorized | 193 Comments »
Amazon and Walmart are in a battle for supremacy online. The winner will have consistently lower prices than the other and will win market share as a result. It is a tooth and tong war with each shaving prices to upend the other. The winners will be consumers. The losers are retailers who don’t have […]
Posted on November 28th, 2017 by admin
Filed under: Uncategorized | 183 Comments »
A fool for a leader puts a strain on everyone who works for and is associated with him. One is constantly covering for the boss and bending ethical guidelines to explain that he did not mean what was said or he did mean it but in a selective way or he was right in a […]
Posted on November 27th, 2017 by admin
Filed under: Uncategorized | 185 Comments »
The annual turkey pardoning at the White House is a long-time publicity stunt that has endured under Republican and Democratic Presidents. It hangs on because it is cute and is a reminder that millions of turkeys give their lives on Thanksgiving so humans can celebrate. Citizens line up at the White House to watch the […]
Posted on November 23rd, 2017 by admin
Filed under: Uncategorized | 195 Comments »
The annual turkey pardoning at the White House is a long-time publicity stunt that has endured under Republican and Democratic Presidents. It hangs on because it is cute and is a reminder that millions of turkeys give their lives on Thanksgiving so humans can celebrate. Citizens line up at the White House to watch the […]
Posted on November 23rd, 2017 by admin
Filed under: Uncategorized | No Comments »
Macy’s, according to this article, is entering a make-or-break Christmas selling season. The store has been discounting to compete with Amazon, but it would like to reposition itself as a taste-maker, a leading-edge retailer that has gifts and clothing people want and are willing to pay full price to buy. It’s a tough road for […]
Posted on November 21st, 2017 by admin
Filed under: Uncategorized | 198 Comments »
It has always been true that the media have a narrow focus. Reporters and editors will ignore an issue then suddenly illuminate it with a deluge of stories only to drop it again after a time. This has been a headache for media relations practitioners since the beginning of modern PR. An example of this […]
Posted on November 20th, 2017 by admin
Filed under: Uncategorized | 192 Comments »
What is a painting worth? The materials that go into one cost a few dollars. The labor cost of the painter is gauged by demand for his work. Most do poorly or barely make a living. But in the secondary market, long after they are gone, hype can increase a canvas’ value many thousands of […]
Posted on November 17th, 2017 by admin
Filed under: Uncategorized | 189 Comments »
Sean Hannity has been cited as the top conspiracy theorist on TV. He is not one whom a PR practitioner would want to approach. Those who see deceit under every rug are not given to sticking with facts. They have to spin them into a web of insinuation and outright falsehood. One’s client is at […]
Posted on November 16th, 2017 by admin
Filed under: Uncategorized | 193 Comments »
