Sometimes one is too quick to make a decision and creates PR and management problems as a result. In this case, the CEO of Snap promoted an individual, informed the person’s direct reports of his decision then changed his mind two days later and hired someone else. The whipsaw has demoralized employees, and it has […]
Posted on October 30th, 2018 by admin
Filed under: Uncategorized | 158 Comments »
Conventional wisdom is insufficient. We think we know a topic but when closely examined, it turns out we don’t. Consider this case. For a long time, scientists thought the cerebellum was only there to make sensory motor functions work. It was the “lizard brain,” making sure we can walk upright, grasp objects, sit and stand. […]
Posted on October 26th, 2018 by admin
Filed under: Uncategorized | 142 Comments »
The best publicity stunts can be renewed year after year and reliably spark press coverage. That is why this annual stunt is in a class by itself. Neiman Marcus decades ago sought to set itself apart as the retailer to the wealthy so it dreamed up an annual gift list for those with unlimited disposable […]
Posted on October 24th, 2018 by admin
Filed under: Uncategorized | 139 Comments »
Even the hottest, fastest-growing companies cool into a slower growth maturity. Apple has experienced years of blistering sales of its iPhones,.which sold out in hours after their introduction. But now, it suddenly seems its latest line of phones might not be selling as well. Availability of the XR model has remained steady, and there doesn’t […]
Posted on October 22nd, 2018 by admin
Filed under: Uncategorized | 134 Comments »
When you make a mistake this egregious, there is no make-good — even a public apology isn’t sufficient. How the campaign made such an error is still unknown and the candidate, Democratic Sen. Heidi Heitkamp, says she wasn’t the one at fault. From a PR perspective, it is an indication of sloppiness in communications operations and […]
Posted on October 20th, 2018 by admin
Filed under: Uncategorized | 138 Comments »
Elizabeth Warren has released a DNA test that reports she had a Native American in her past at least 6 to 10 generations ago. This makes her a tiny bit indigenous and refutes the mockery of President Trump. However, it is scarcely enough for her to point to her heritage and proudly proclaim her lineage. No […]
Posted on October 15th, 2018 by admin
Filed under: Uncategorized | 142 Comments »
One might not think search results from an online engine would be injurious to reputation. Microsoft’s Bing has proved that wrong. The software produced racist answers for words like “Jew”, “Muslim”, and “black people.” Microsoft acknowledged that it needs to work on the responses and refine its algorithms but the damage was done. It seems […]
Posted on October 12th, 2018 by admin
Filed under: Uncategorized | 131 Comments »
This proves once again that people are gullible. They don’t think and yet, try to please their interviewer. One wonders if they were envisioning Brett Kavanaugh while answering the Christopher Columbus question. It is a concern for PR practitioners because there is always a percentage of any audience that will believe anything they are told. […]
Posted on October 10th, 2018 by admin
Filed under: Uncategorized | 143 Comments »
This was an international practical joke that still has people scratching their heads. Moments after a contemporary artist’s painting was sold for $1.4 million, it was partially shredded as it dropped from its frame. Call it Banksy’s nose-thumbing at the art world and over-priced paintings. From a PR perspective, it was a statement that couldn’t be […]
Posted on October 8th, 2018 by admin
Filed under: Uncategorized | 145 Comments »
One good work of PR is to turn a spotlight onto deserving individuals who work in shadows. This is what the MacArthur Grants do, and here is this year’s group of winners. They are a eclectic mix of science, arts and social activism, but all do important work that distinguishes them in their fields if […]
Posted on October 5th, 2018 by admin
Filed under: Uncategorized | 131 Comments »
