Google has an extraordinary ability to garner great publicity for itself. It has done it again with its broadband announcement. Note that I have written publicity. The public relations aspect will come into play once the high-speed internet is installed and working. Then, communities served by Google and the public at large will begin to understand what one can do with a gigabyte per second internet service. Today the benefits are conceptual.

From a business perspective, Google’s effort is bound to put the major internet service providers under pressure to upgrade their systems. However, what Google has left unanswered is the cost of doing so. It is vastly different to wire a few communities and to wire the entire United States. Nor has Google answered the inevitable question of what one is going to do with the vast increase of data demands and storage on a high-speed system. However, neither of these challenges subtracted from the story. Kudos to Google once again.

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