Actions like this can destroy the reputation of a newspaper.  It is good that the Wall Street Journal covered in detail what happened and that the executive stepped down.  However, the Journal earns plenty of demerits for not discovering this itself and stopping it.  It took a whistleblower to bring the seamy affair to light.  Newspapers cannot afford to have this happen in an era of heightened scrutiny and criticism.  One wonders what drove the Journal to do this in the first place.  If it was a need for increased circulation to keep advertisers happy, then the Journal was cheating everyone.

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