Warren Buffett’s annual “Woodstock for Capitalists” is an example of smart investor relations. He puts on an exhibition of Berkshire Hathaway’s companies for the shareholder meeting. He and his long-time partner, Charlie Munger, sit for hours answering questions and addressing criticism. Other corporations should be envious of the participation Buffett has achieved over the decades. […]
Posted on May 5th, 2014 by admin
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Here is one example of smart PR and another. The Swissotel guide to world etiquette is not only handy but it positions the company as a global purveyor of hospitality. Wal-Mart’s announcement that it will hire 100,000 veterans is not only good positioning for the often- criticized company but it brings in a workforce known to be […]
Posted on January 16th, 2013 by admin
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Is it smart PR to call the President of the United States a liar, or is it a gaffe even though the charge is true? Mitt Romney has released an ad that accuses the President of lying about him and about Hillary Clinton when she ran for the nomination four years ago. Romney has […]
Posted on July 13th, 2012 by admin
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The New York Times published an article yesterday on Apple’s payment of taxes — non-payment, that is. It is summarized here. From a business perspective, what Apple is doing is smart. No business should pay one dollar more of taxes than it must. Its fiduciary duty to shareholders is to earn income, not pay […]
Posted on April 30th, 2012 by admin
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Google is a company that continues to practice smart PR. Here is another example. It is offering a $20,000 reward to anyone who can hack into its Chrome browser. The idea, of course, is to tout the safety of its browser at the same time that it tests for vulnerabilities. So Google gains in two ways. […]
Posted on February 7th, 2011 by admin
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NASCAR is engaged in smart PR through following EPA guidelines for an ethanol fuel mix. However, what the organization is doing is not new. At the beginning of auto racing more than 100 years ago, many improvements to chassis, power trains and tires were debuted on race cars first then made their way to the street. […]
Posted on October 20th, 2010 by admin
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You’re faced with an “old” brand (which interestingly – to me at any rate - was originally created for women in 1937) launched in 1938. It’s a brand with a lot of baggage, particularly in a world of glossy competitors. Rather than go the usual route, they took an alternative approach, which certainly appears to […]
Posted on July 14th, 2010 by admin
Filed under: Uncategorized | 46 Comments »
