The CEO of The New York Times is predicting that the print version of the paper has only 10 years before it is gone.  That may be optimistic.  Older technologies have a way of hanging on long after their expiration date.  Still, it is a surprising statement that paper might not be around that much longer.  The Times has a thriving digital presence, and it is pouring resources into it to improve it constantly.  In 10 years time, it is likely the web site will be driving all of the news, culture and arts reporting. What the Times’ needs is advertising on the web site that supplants the full-page spreads in the paper.  I, for one, am not ready for the day the paper edition goes away, but I’ll adjust when it comes, if it does.   

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