It’s amazing to see social media and cause marketing mix**.These additives combine to inspire and, most importantly, do the right thing in the process.My employer, Empower MediaMarketing, brings us one example in Empower 25. On the company’s 25th anniversary, we decided to give back instead of looking back. As the site details, it couldn’t have […]
Posted on March 31st, 2010 by admin
Filed under: Uncategorized | 186 Comments »
Congress passes a law that requires companies to recognize taxation of some health care benefits. Companies take accounting write-down as they are supposed to do under Generally Accepted Accounting Practice. Congressman gets upset and threatens to haul companies before Congress to explain their egregious behavior. This would be funny if it weren’t true, but it […]
Posted on March 31st, 2010 by admin
Filed under: Uncategorized | 180 Comments »
Fan, Friend, Follow, Like — all of these words have taken on new levels of meaning thanks to social media. It may have even motivated Facebook’s just-announced changes around Fan and Like. Fan Pages will still function the same way, but “people will soon be able to connect with your Page by clicking ‘Like’ rather […]
Posted on March 31st, 2010 by admin
Filed under: Uncategorized | 200 Comments »
Yesterday Mike Arrington posted a story about a start-up who later this week will be launching a service that’s effectively a Yelp for individuals. Mr. Arringtron asks if – with the launch of these services, along with the growth of personal data online – we need to become more accepting of people’s indiscretions. It’s a […]
Posted on March 31st, 2010 by admin
Filed under: Uncategorized | 47 Comments »
Do you remember when you knew everything in your glorious teenage years? Do you remember how you despaired of your parents and then as the years passed (you mightn’t be there yet) you started to turn into your parents? Aside: My 5 (nearly 6) year old already refers to me as his “old man” – […]
Posted on March 30th, 2010 by admin
Filed under: Uncategorized | 197 Comments »
There are times when frustration overcomes one, and the tendency is to insult another. It is a poor PR move, especially when the insult is directed at millions of individuals. Even if the statement is true, it is usually an ineffective way to get people to listen by calling them dumb, slow-moving and inept. I’ve […]
Posted on March 30th, 2010 by admin
Filed under: Uncategorized | 182 Comments »
I will be travelling to the Commonwealth of Massachusetts from April 11-13 to attend the International Corporate Citizenship Conference 2010 hosted by the Boston College Center for Corporate Citizenship at the Intercontinental Hotel in Boston. If you’re planning on attending do let me know. Rumor has it that they may even allow me to share […]
Posted on March 30th, 2010 by admin
Filed under: Uncategorized | 186 Comments »
If this fellow is right about the fate of journalism schools, then PR programs should be trembling as well. His point is that experts in various fields will become the new journalists and not those taught to report “he-said-she-said” journalism. In PR, the same holds true. Those who are the most valuable come out of […]
Posted on March 30th, 2010 by admin
Filed under: Uncategorized | 194 Comments »
Recently I wrote about the importance of being yourself online and avoiding the temptation to call yourself a guru or a thought leader. Today I want to touch on a separate but related issue. A common theme from a number of highly rated social media related keynotes and posts – which it should be said […]
Posted on March 26th, 2010 by admin
Filed under: Uncategorized | 196 Comments »
How does a religion win its reputation back when it is the subject of daily scandal headlines? This is the challenge facing the Roman Catholic Church. Even the most charitable person would have to conclude that for decades the Church was inattentive to abusers in its priestly ranks, or it thought that it could cure […]
Posted on March 26th, 2010 by admin
Filed under: Uncategorized | 204 Comments »
