In 2007, I wrote a post called “Ready to Pitch a Blog? Take This Quiz First.” Three and a half years later, I’m revisiting it to celebrate the Bad Pitch blog’s Fifth Birthday. While I thought I’d be noting how much has changed since it was written, it still holds up. But I’ve edited […]
Posted on January 10th, 2011 by admin
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What should you do when the majority of the public doesn’t identify with you? The Democratic and Republican parties should be finding out. Today just 31 percent of Americans say they are Democrats and just 29 percent identify themselves as Republicans. The independent voting block of citizens continues to grow and neither party seems able […]
Posted on January 7th, 2011 by admin
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OK, this one is off-topic but I thought I’d share. I’m sure you are far more clever than I, but last night I shot a video of my daughter with my phone. When I finished I realized that I had shot the video in portrait rather than landscape, which meant when it was posted online […]
Posted on January 7th, 2011 by admin
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I was reading Seth Godin’s blog yesterday and saw his post in defense of RSS following the usual echo chamber discussion on the subject: Here’s what you need to know: It’s not particularly difficult to keep up with 200 blogs you care about in less than hour using an RSS reader. RSS provides home delivery. […]
Posted on January 6th, 2011 by admin
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Ford Motor has pulled off a PR coup. Consumers now rate its brand equal with that of Toyota. Two years ago, it was 35 percentage points below Toyota. Consumer Reports, which does the study, attributes Ford’s rise to “safety, quality and value.” Ford’s gains came from better products, and Toyota’s decline was the result […]
Posted on January 6th, 2011 by admin
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This is an interesting story for what it doesn’t say. Visual communications are emerging as a dominant medium, and PR practitioners need to be skilled in presenting messages graphically rather than in text. PR for most of its history has been locked to words. We hire specialists when we want to communicate visually. I recall […]
Posted on January 5th, 2011 by admin
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When you read about company valuations such as this, one wonders if even bright people can be overcome by bubble mania. Or, perhaps Facebook has magic that has escaped even knowledgeable outsiders. Whatever the reason, as an observer, I’m puzzled. Facebook is not producing revenues yet to match its valuation and may never, but Goldman […]
Posted on January 4th, 2011 by admin
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Gyro:HSR (my former employer) created a video to kick off their study of consumers experiencing the impact of technology as it eliminates the 9-5(ish) walls around their professional lives. “I’m in @work State of Mind” With apologies to Mr. Joel, I think this trend has been brewing since 1997 when Daniel Pink chronicled “Free Agent Nation” in […]
Posted on January 4th, 2011 by admin
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One trend that’s taking place as you read this, one with big implications for brands in 2011, is media convergence. Digital technology is dissolving the silos used to organize media types and media channels. Paid, owned and earned media (POEM) are blending together across channels that are much more fluid and flexible than ever before – […]
Posted on January 4th, 2011 by admin
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Geoff Livingston, Richard Laermer and I were in a friendly discussion awhile ago about the Cartoon Avatar campaign on Facebook. You may recall the campaign wherein everyone was encouraged to swap out their profile picture with their favorite cartoon character* to increase the awareness of the issue of child abuse. We all agreed to post […]
Posted on January 3rd, 2011 by admin
Filed under: Uncategorized | 184 Comments »
