It is not overstatement to say that Standard & Poor’s is fighting for its life against government allegations of false ratings. The service might well deserve the negative attention it is getting, but from a PR perspective, the task of leadership is to keep the company alive. Much of that work will be legal but […]
Posted on February 11th, 2013 by admin
Filed under: Uncategorized | 181 Comments »
It is hard to accept but there are impossible situations that trap organizations. There is no exit and little hope. This is one. The article might be a little overstated but it is mostly correct. The US Postal Service has long been a hostage of Congress that won’t let it run like a business but […]
Posted on February 8th, 2013 by admin
Filed under: Uncategorized | 191 Comments »
This is a case of cute publicity that positions a brand. Voting on Monopoly tokens is a way for Hasbro to get its legion of Park Place fans involved with the company and closer to the board game. That it went viral and other companies got involved is only a plus. Hasbro reaped enormous publicity […]
Posted on February 7th, 2013 by admin
Filed under: Uncategorized | 198 Comments »
While this infographic has five tips to help brands create content,** the tips apply to anyone — including you. We encounter multiple stories on a daily basis, regardless of our job. We just need to look at things from a different, content marketing, perspective. Full-Sized Version is Available for Download Here. **Strategic Public Relations has […]
Posted on February 6th, 2013 by admin
Filed under: Uncategorized | 189 Comments »
Either Bayer spent $2.5 billion developing a cancer drug — or it didn’t, and the company is using fraudulent accounting to protect itself. Who do you believe? Bayer or the Indian government that wants to force the drug to be licensed in the country at a far lower cost than the $70,000 annual charge for […]
Posted on February 5th, 2013 by admin
Filed under: Uncategorized | 187 Comments »
Although things are never quite the same as they appear, this might be an important step in Chinese labor relations. Asian countries for too long have exploited workers and as a result, have become the workshop of the world. Workers have long realized their condition and are doing something about it. It is fair to […]
Posted on February 4th, 2013 by admin
Filed under: Uncategorized | 180 Comments »
Less than 10 days after it’s debut, news about the Vine app is a lot like Super Bowl pre-game commentary. We’ve got so-called experts everywhere weighing in on who will win and who will lose. Whether you like Vine, hate it or couldn’t care less whether it thrives or withers, I’m willing to bet you’re missing […]
Posted on February 3rd, 2013 by admin
Filed under: Uncategorized | 217 Comments »
Law schools are in the dumps. Enrollments are down, and there are few jobs for graduates. Some schools have started to cut back. Put simply, there are too many lawyers, and there will be for some time to come. So, practitioner, how would you do PR for a law school, particularly a second- or third-tier […]
Posted on February 1st, 2013 by admin
Filed under: Uncategorized | 184 Comments »
