Thursday May 9, 2024

The Limits Of Spin

Authorities are investigating Samsung for paying students to write negative reviews about rival phones from HTC.  Samsung is not the only company that has done this.  The difference is that it got caught.  Such underhanded spin tactics are part of the landscape of modern communications.   It is easier now to be exposed for pursuing […]

Bombs And Expectations

Two bomb blasts killed three during the Boston Marathon yesterday.  A series of bombings killed 55 in Iraq.  The news media jumped into wall-to-wall coverage of the Boston incident.  The Iraq bombings were mentioned in passing.  Do people hurt less in Iraq, and is there less pain to know that loved ones have been ripped […]

Tax Day

The US tax code is PR run amok.  It seems every constituency has to have its break, its take-back from the exchequer.  What better way for a politician to show concern for voters than to get them an exception?  Thus the code is a monstrosity that few, if any, understand in its entirety.  Specialists master […]

Nibbling At The Edges

Two more technologies have appeared to threaten network television.  The networks are reacting as incumbents do.  They’re suing.  If they can’t beat the technologies, they will bury them in legal fees. From a PR perspective, it is wrong.  If new technologies provide better, faster, cheaper service to customers, then one should accommodate them.  However, that it is […]

The Future. Always The Future.

Yet another technology is being trumpeted as a possible breakthrough for fuel-cell cars.  The fuel cell has been a power source of the future that has remained there, stubbornly resisting technology to bring it into the present.  It might be that some day, inventors, technologists and scientists conclude that it is not practical for transportation.  Until then, […]

Exposed

Rutgers University has fired its basketball coach for inappropriate behavior toward the team.  The coach forgot, or never considered, that everything one does today can be — and usually is — exposed to the public.  His dismissal is a lesson to other coaches, administrators and leaders who believe that driving subordinates through abuse is an […]

Messing With Credibility

The online world is considering what to do about sponsored content.  Some are labeling it prominently and have standards for readers to peruse.  Some are not.  From a PR perspective, sponsored content should be labeled prominently and frequently  to avoid credibility problems.  An online publisher who allows sponsored content to edge into editorial copy is […]

Dilemma

Novartis AG has lost a court battle in India to sustain patent protection for its cancer drug, Glivec.  This raises business and PR questions for the company.  Does it abandon India and let cheaper generics serve the sick? Does it stay in the market and cut price, thereby opening gray-market opportunities for enterprising distributors who […]

Lirpa Sloof

Google is carrying on a tradition of April Fools jokes.  Throughout the tech industry, one used to find one elaborate scenario after another on this day.  One measure of the humor was how many people actually believed them and complained when they couldn’t get a new product or service.  Of course, they were angry when […]