Saturday April 27, 2024

Here Today, Gone Tomorrow

One lesson PR practitioners learn early is that the world can be indifferent — or cruel.  Celebrities come and go or are exposed in shameful and shameless ways.  As the cliche goes, fame is fleeting.  That is the schooling the former substitute quarterback for the New York Jets is pondering this morning.  Tim Tebow was […]

Social Media And Liability

As this article points out, the SEC’s permission to corporate America to use social media to disclose material information presents risks and liabilities.  Hackers have already invaded corporate Twitter accounts and sent false information, notably last week.  Stock manipulators will do the same and profit from gyrations of a company’s shares.  The issue facing business is […]

Could LinkedIn Contacts Become LinkedIn Social CRM?

LinkedIn’s new Contacts app is designed to help users stay in touch with important business contacts and build contacts with others. According to Mashable: “LinkedIn Contacts integrates into your email, mobile address book and calendar to create a one stop shop of sorts for all of your contacts that is accessible from the web and an […]

The Way Of The Fad

Zynga is losing its shirt after exploding on the scene with games everyone wanted play.  And that’s the problem.  Everyone wanted, but they don’t now.  The game-playing crowd has moved on, and another fad has fallen.  Fads are everywhere, for example, the cupcake business, and companies come and go quickly.  From a PR perspective, there […]

Everyone Should Disclose

Unions and activists are trying to get the Securities And Exchange Commission to mandate disclosure of campaign contributions by businesses.  That is OK.  The First Amendment doesn’t guarantee anonymity.  However, in fairness, unions, activists and interest groups of all kinds should disclose donations promptly as well.  Everyone should be transparent then let voters decide who […]

The Future Discovers The Past

Here is an interesting essay by a dedicated Twitter user.  In his call for an edit function he has discovered the past.  Before new media, editors knew reporters made mistakes, sometimes willfully, but most of the time not.  The editor exercised caution, was a second pair of eyes and an inquiring mind to what another […]

Forever Alone

From a communicator’s perspective, the pell mell rush to find habitable planets in the universe is an odd effort.  The Kepler space observatory has identified two new exo-planets in a Goldilocks zone just far enough away from their stars to have water but not too far to be in a deep freeze.  The complication?  They are thousands of […]

Falling Star

Wall Street is dumping Apple and demanding action from the company.  It is not that Apple is doing poorly or cash-constrained.  The company has $150 billion in the bank, and it continues to generate profit.  The real problem at Apple is that its CEO, Tim Cook, is not Steve Jobs.  Succession was always going to be […]

Abortion And Communications

Conservative commentators and USA Today have criticized the mainstream media for ignoring a trial of an abortion doctor in Philadelphia.  The contention is that editors and reporters have ignored a case of mass murder because of their position on abortion.  There is evidence pro and con for that claim.  The important point is that it […]

Serious Threat

The US meat industry has created a serious threat — antibiotic resistant bacteria.  From a PR perspective, it could hardly be more dangerous because it strikes at the root of growing, processing and selling protein.  The industry has criticized the study that spotlights the problem but that won’t be enough to assuage the concerns of […]