Thursday May 9, 2024

Wrecking A Reputation

Two Secret Service guards were in a car that crashed outside the White House.  One was driving.  It is one more embarrassment for the agency, which has had a string of high-profile faux pas.  How does one put a stop to the stupidity and regain a reputation for competence and professionalism?  PR won’t do it.  It […]

Predicting The Future

As this shows, even the best analysts have trouble predicting the future.  There is no guideline for wearable technology.  Apple is not the first to market with a software watch, but it is the first to put the heft of a major brand behind the product.  Even so, analysts can’t figure out how many people will want to spend hundreds to thousands […]

Internet Of Exposure

There is excitement in the tech community over the rapidly developing Internet of Things, but it could turn into a PR nightmare.  The Internet of Things refers to online sensors and devices that one can put nearly anywhere from homes to cars to refrigerators to one’s own wrist.  There is only one major problem with […]

Can Your Content Capture the Consumers’ 8-Second Attention Span?

Did you know the average consumer attention span is only eight seconds? It’s no surprise in today’s world. But it’s alarming when you consider the average goldfish attention span is nine seconds. It’s one of the reasons I was compelled to write a guest post for the Spin Sucks blog. Four Tips to Help You […]

Disconnect

Scientists measured record levels of CO2 in the atmosphere during the month of February, and they expect to break that record in March.  The public either didn’t know or yawned.  Who cares about atmospheric warming when there are record levels of snow and cold in the Midwest and Northeast.  It has been obvious for some time that […]

Boom And Bust

There is something about the human psyche that disdains moderation.  When a good deal arises, people go all-in and forget that it will end someday.  Consider the New York hotel market.  It is in the middle of a bust with thousands of rooms under construction.  Apparently developers decided that one can’t go wrong by building […]

Rules And Reputation

Hillary Clinton did not use State Department e-mail during her time leading it.  This was a clear breach of regulations done with intent.  The questions now are what the government will do about it, if anything, and how it might affect her candidacy for the White House.  Chances are that nothing will happen in either arena, since she doesn’t […]

Still Packs A Punch

Once upon a time, nearly every media training session included a reference to CBS’ “60 Minutes” news magazine.  It was a boogeyman that spurred corporate executives to work hard and understand how to handle hostile TV interviews.  Today, it isn’t what it once was, but it can still pack a punch.  Consider this case.   An […]

Disruption

Who would have thought a fitness tracker on one’s wrist could kill a diet business?  But apparently it is doing just that.  Sales and earnings of Weight Watchers International are down as people move to direct measurement of physical activity.  It is hard to know whether Weight Watchers saw this coming.  Marketplace disruption can happen […]