Saturday April 27, 2024

Post-gaffe PR

Hillary Clinton is trying to do a better job of explaining her use of a private e-mail server during her time as Secretary of State.  It is a PR gaffe that is haunting her campaign and holding her approval rating down.  The mystery is why she thought she could use a private server anyway when […]

Maybe Now

European governments haven’t been ignoring the refugee crisis, but they haven’t come up with solutions for the tens of thousands seeking better lives in the Eurozone.  Maybe now the negative publicity from this tragedy will spur them to action.  It was bound to happen given smugglers who are operating with impunity.  As long as there […]

Hiding In Public

If you read the Chinese Communist Party newspaper, there is no crisis in the stock markets there.  There is no denial in print.  Rather, there is nothing at all.  This is hiding in public.  A few dictatorships and oligarchies can get away with this kind of sham but it is impossible in democratic countries with […]

Left To Die

How do you do PR for a business left to die?  This is the conundrum facing Quicken, the personal finance software, that Intuit is selling off.  Quicken was once the face of the company, but with the rise of cloud-based software, it no longer belongs in Intuit’s portfolio.  The question is whether it belongs to […]

Resurrection

Resurrecting a by-gone brand is a tough PR job and none is more difficult than this effort.  Cadillac was long known as the car for the demographic of 65 to dead, and it has had a tough time shaking that reputation.  Today’s models compare well to BMW and Mercedes but younger, affluent buyers would rather […]

Nightmare Scenario

What could be a worse scenario for a struggling restaurant chain than to lose its principal spokesperson over child pornography charges?  That is what happen to Subway, the sandwich shop franchiser.  Subway had used Jared for 15 years in every part of its marketing.  He was the face of Subway and its home-grown celebrity.  It […]

Wikipedia

This article is worth reading.  It analyzes the editing and entry-building process at Wikipedia. PR practitioners should have an idea of the iterative procedure used to develop then expand an entry, especially if a practitioner wants to influence the progress of the piece.  There is a growing concern at Wikipedia over the “intrusions” of PR people in […]

Adequate Defense?

So, The New York Times does an expose on your company after interviewing more than 100 current and former employees.  The article is brutal and a take-down of everything you say you stand for.  What is your adequate defense?  If you are Jeff Bezos, CEO of Amazon, it is a letter to employees saying it […]

Demagogue

Donald Trump is off the campaign trail for a day serving jury duty.  He has proclaimed himself ready to participate.  I’m sure Republicans are hoping he gets a 6-month trial, but, of course, he won’t.  Republican candidates are gasping for air after the first debate with Trump bloviating to his advantage.  He is a demagogue but it is […]

Zip Code Tattletail

Hillary Clinton has been running as a woman of the people, a friend of common citizens standing up against nabobs of Wall Street.  While this is good spin, it isn’t true according to a zip code analysis of her campaign contributions.  It shows that she is raising funds from the 30 wealthiest zip codes in […]