When an unexpected event happens, a large component of reaction to it is fear — fear of the unknown and what changes it holds. That is the response to the Trump election. It shows in media stories like this, this and this. Dread consumes those whose wishes were not granted. But, the important point to […]
Posted on November 10th, 2016 by admin
Filed under: Uncategorized | 183 Comments »
The unthinkable happened early this morning with the victory of Donald Trump over Hillary Clinton for president of the United States. Individuals, organizations and companies have to come to terms now with a president-elect whom they did not support. But, that is true every four years. Trump is different in that he made few promises […]
Posted on November 9th, 2016 by admin
Filed under: Uncategorized | 184 Comments »
Rumors are the hardest communications to control, especially with consumer products. A falsehood will get started and nothing a company can do will batten it down. Consider this case. Corona, a Mexican beer, was gaining market share rapidly in the United States when someone, perhaps Heineken, started a rumor that the golden lager had urine […]
Posted on November 9th, 2016 by admin
Filed under: Uncategorized | 180 Comments »
Sometimes PR takes courage in the face of intense criticism. Consider Chobani Yogurt. The founder-owner, an immigrant from Turkey, is making it his mission to hire immigrants to work in his factories. Right-wing commentators accuse him of employing muslim terrorists and endangering the security of the US. He could bend to their wishes and fire […]
Posted on November 3rd, 2016 by admin
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Here is a case where careful PR and abiding by rules and regulations hasn’t worked. A determined group of activists has stopped the thirty meter telescope (TMT) from being built on Mauna Kea in Hawaii. There is no appeasing the protesters who believe the mountain is sacred to their religion and scientists are defiling it. It […]
Posted on November 2nd, 2016 by admin
Filed under: Uncategorized | 182 Comments »
