Many were glad 2016  ended.  It was a difficult year with notable deaths and a shocking result of the presidential elections.  2017 isn’t offering much in the way of promise.  For one, the presidential inauguration is days away, and we will have a new leader who must choose between acting the buffoon or behaving responsibly.  For another. terrorism hasn’t slowed, and although the economy is better, it still might slow again.  There is no way of knowing at this point.  While it is traditional to look at a New Year with a sense of hope, this year instills a sense of danger.  PR practitioners should unfold their programs with caution, being prepared to change or pull back their messages.  If all goes well, come next December one can breathe easily.  If not, one can rest on being ready.

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