Saturday April 27, 2024

Fit Response?

How does one respond to a tasteless bully?  Maybe this is enough.  I’ve written here recently that President Trump ought to be barred from using Twitter, and his most recent tweets prove the case.  He has divided his own party with his motormouth and his stooping to the lowest of insults.  It doesn’t pay to […]

Quiet PR

Sometimes it is best to remain quiet and go about one’s business. Here is a case in which a company could have spoken out but decided against it.  Lyft has been given a valuable opening with the troubles that have beset Uber.  The company could mock Uber and openly invite Uber’s drivers to defect, but […]

Cleaner Than Clean

If you go after a President or one of his people, you need to be cleaner than clean. Otherwise, you are out.  The media might tolerate mistakes when they involve a CEO, but not the leader of the United States.  CNN has no love for Trump and probably would like to see him impeached, but […]

Prohibited

Some people should be kept away from social media for their own protection.  The President is one of those and so is this fellow.  Their postings are egocentric, frequently false and just plain dumb.  Rather than building a following, they appeal to a narrow class of readers, and they are mocked by the majority.  Already, […]

SEO

Search engine optimization has become a specialty within marketing and PR.  There are good and bad ways of doing it and techniques need to change constantly to keep up with Google’s immense algorithms.  The article discusses a number of methods, both black hat and white hat means of guiding the search engine.  What is significant […]

Accountability

Travis Kalanick has been dumped from scandal-ridden Uber, and it is an act of CEO accountability.  Board members and investors determined the rot in the company’s culture extended from the top and came from an atmosphere of growth at all costs.  It made no difference whether executives made suggestive remarks to women and bent rules […]

The Personal Touch

A good deal of public relations is still the personal touch, the effort to meet people face to face and to hear them out.  Politicians understand that and they make every effort to get down to where people live and work.  I witnessed that recently when Congressman Jimmy Panetta presented World War II medals to […]

Clear And Present Danger

Britain is cracking down on militant speech in an effort to slow terrorist attacks.  It is considering regulating the internet.  In the US, the Supreme Court struck down a North Carolina law banning sex offenders from social media.  It cited the First Amendment.  This is the difference in speech between the two countries.  It will […]

Suspect Publlicity

President Trump is meeting with high-tech executives to get ideas for how to reduce government expenditures.  It will be a photo-op, but the practical results of the meeting are likely to be slim.  The principle reason for this is that that tech executives have little knowledge of the functions and operations of government.  It is […]

Legacy

When Jack Welch ran GE, he was hailed as the CEO of the Century. Now that his successor is stepping down, there are questions about how Welch ran the company and whether he accidentally set up Jeff Immelt to have troubles.  The truth is that when Jack ran the business, it was a finance company […]