This is an interesting take on philanthropic marketing.  It seems photos of poor and starving children and adults are not as effective as pictures of success.  Expressions of hope are more powerful than images of hopelessness.  It seems counterintuitive but data apparently show that people are motivated by the application of money.  There seems to […]

Posted on June 15th, 2017 by admin
Filed under: Uncategorized | 179 Comments »

When violence descends into an orgy of killing, communication fails.  Consider this example.  Mexican citizens were slaughtered at the hands of a drug cartel and authorities felt powerless to stop it.  When government does nothing and allows renegades to roam, leaving is the only safety — if one can do that.  In this case, few […]

Posted on June 14th, 2017 by admin
Filed under: Uncategorized | 181 Comments »

Can you have consensus when only 23 percent of an electorate has voted?  This is the conundrum Puerto Rico faces after a plebiscite on the question of statehood.  Although the final tally was greater than 90 percent in favor, anti-statehood voters had boycotted the ballot box.  From a communications perspective, the vote was a failure.  It […]

Posted on June 13th, 2017 by admin
Filed under: Uncategorized | 177 Comments »