Saturday April 27, 2024

Moral Responsibility?

Apple’s CEO, Tim Cook, says American CEOs have a moral responsibility to speak out on issues and to support society’s needs.  Economic conservatives would counter by stating that the sole role of the CEO is to make money for shareholders.  Which is correct, or do the two approaches exist side by side in an uncomfortable […]

Price Change Reputation Change?

Whole Foods supermarkets, also known as Whole Paycheck because of their high prices, are cutting consumer costs under new ownership.  Amazon, the owner, is seeking an image change for the chain and based on wide news reporting, it just might succeed.  Amazon can afford to cut prices and go for market share.  It can also […]

The Weather Story

Houston is drowned and headlines in the media are weather stories and tales of disaster.  It is times like this that the public forms enduring impressions of politicians, the police and rescue personnel.  What they do and how they respond is burned into memory.  It took years for FEMA to regain its reputation after Hurricane […]

Amateur Psychology

Democrats are engaging in amateur psychology to explain President Trump’s behavior and hopefully, impeach him.  This is a move that could backfire.  Obsession with Trump might well dilute messages Democrats should be sending to voters.  It is hard in the present situation to stay on topic.  The President’s erratic behavior and speech are tempting targets. […]

Operation Reputation

The US Navy is working fast to regain its reputation after accidents in the 7th fleet.  It removed the admiral in charge who was destined to retire anyway. The act forcing a step down is a symbolic gesture.  It would be hard to know whether a commander at that level is indeed responsible for lapses […]

Smart Food PR

Panera restaurants are engaging in a practice of smart food PR.  The chain is listing the calories for each soft drink it offers on the side of the cup.  That way consumers can know just how much sugar they are ingesting.  The practice might hurt the company’s business in the short run.  Margins on drinks […]

Not Much To Do

The company that makes the ubiquitous Tiki Torch is embarrassed.  Without its knowledge, neo-nazi demonstrators in Charlottesville, VA used the flambeaus in their parade that ended in violence.  The company has publicly disavowed the alt-right groups but that doesn’t solve the problem of thousands of photos and dozens of videos showing the protestors carrying Tiki […]

Out Of Touch

Jerry Lewis, who just died, was as famous for his telethons as his slapstick comedy.  But, his telethons were controversial and some said revealed a man out of touch with the disabled.  It mattered little to the ones afflicted with muscular dystrophy that he was soliciting money for them.  They were unhappy with the way […]

Isolation

It is a tough PR and leadership position to be in when one is isolated from his constituencies. It is especially difficult when the isolation is self-induced.  This is the position President Trump has thrust himself  with the disbanding of two business councils advising him.  Trump has progressively cut himself off from one citizen demographic […]

Communicating To The Unknown

It has been 40 years since two gold-plated copper records were affixed to two spacecrafts and blasted into the universe.  Voyagers I and II are now far away in interstellar vacuum.  It will be hundreds of years before they reach another solar system and by then, who knows what the earth will be like and […]