Saturday April 27, 2024

Taking The Leap

California is taking a technological leap of faith.  It is now allowing self-driving cars to go on the roads without an attendant behind the wheel.  This could be a PR/Marketing triumph or a disaster.  It depends whether the autonomous autos negotiate the roads without accidents or other run-ins.  The engineering companies, such as Waymo, have […]

A Newer Technology

Telephone equipment suppliers are on the verge of a massive roll-out of 5G cellular systems, which will deliver data faster than ever to phones.  One CEO is estimating 5 billion 5G subscriptions worldwide by 2023.  It is not too early for marketers and PR practitioners to begin to strategize how to use the increased speed to […]

Words Matter

The US Citizen and Immigration Service has changed its mission statement.  It has eliminated reference to immigrants being customers and it now stresses protection of America.  Words matter.  It is clear that the agency has pushed the immigrant to the background while focusing on security.  There wasn’t anything wrong with the old mission statement other […]

Best Defense

There is an old saying, “The best defense is a good offense.”  The National Rifle Association apparently believes it and is striking back hard at gun control advocates.  Wayne LaPierre, the face of the NRA, delivered a forceful speech in defense of the Second Amendment and the right to own guns.  He trotted out the […]

In The Pit

A politician must feel comfortable about his re-election to speak before a hostile audience.  Senator Marco Rubio of Florida endured a town hall during which he was booed and lectured by angry participants.  It was a PR disaster for him, especially since he upheld his support for the National Rifle Association and would not agree to […]

PR/Marketing Problem

Kentucky Fried Chicken has run out of chicken in the UK.  It has had to close 2/3 of its 900 restaurants in the country because of the shortage.  The chain is making light of it but the situation is serious.  There is no faster way to lose customers for the long-term.  Once they get out […]

NIH?

Not Invented Here is a frequent slam used by entities facing unpleasant competition. They cannot take seriously a product or service, which they did not discover and develop.  NASA is facing the NIH syndrome with SpaceX’s Falcon Heavy rocket.  Rather than welcoming the new propulsion system, NASA is doubling down on its Space Launch System, […]

Can We Learn?

The NRA is once again defending ownership of guns while relatives prepare to bury 17 murdered students and teachers. An unanswered question is: “Can we learn from other countries what to do?”  Notably, Australia.  The Land Down Under banned rapid fire firearms in 1996 after a fatal mass shooting in Tasmania. It hasn’t had a fatal mass […]

Tough Sledding

If you are Huawei, how do you persuade the US government to use your telecommunications equipment?  The FBI, NSA and CIA have all cautioned Americans not to use its phones because of a chance of espionage.  Huawei is successful throughout the world but not in America because of security fears.  It has tried time and […]

He Knows

If there is one tech leader who knows about corporate hubris, it is Bill Gates.  Microsoft battled with the Federal Government for years over its monopolistic approach to marketing.  That is why his warning to the tech community should be taken seriously.  He sees companies on direct paths to regulation if they don’t control themselves.  […]