Saturday April 27, 2024

Cutting Them Off At The Knees

This decision from the FDA cuts Purell’s marketing off at the knees.  The hand sanitizer’s claim to existence is that it kills germs and protects the user.  The FDA is saying prove it.  There have been no studies to show the effectiveness of the product and its ability to fend off “Ebola virus, norovirus, and […]

Where Were The Managers?

Chipotle took a reputation blow in Massachusetts for failing to follow child labor laws.  It was hit with more than 13,000 alleged violations.  Either restaurant managers didn’t know or didn’t care to follow the rules, and no one had headquarters was checking as well.  There might be an excuse for one or two mistakes.  There […]

Marketing Misery

This airline offers no-frills, rock-bottom seat pricing and all the discomfort that implies.  For all that, it is making money.  There is a market for misery as long as it is cheap, and Spirit knows that.  The commentator praises its honesty and purity of positioning.  There is none of the multiple tiers of comfort and cost […]

What Robots Can’t Do

NASA likes manned space flight and wants to put astronauts back on the moon then go on to Mars.  So far, robots have explored the planets and have done a good job.  What is the reason for putting humans at risk in the vacuum?  This is one.  Humans can repair and maintain instruments once they […]

What Robots Can’t Do

NASA likes manned space flight and wants to put astronauts back on the moon then go on to Mars.  So far, robots have explored the planets and have done a good job.  What is the reason for putting humans at risk in the vacuum?  This is one.  Humans can repair and maintain instruments once they […]

Twisted

Hate is a peculiar thing.  One can destroy oneself in the act of harming others and glory in the negative outcome.  Consider the white nationalists apprehended before they could disrupt a Virginia pro-gun rally.  They set out to kill marchers and police and thereby sow division and start a civil war.  What they ignored was […]

Integrity

An accounting firm’s currency is integrity.  That is why this is a crisis for PWC, and the partner in charge is gone.  He should have said something, even dropped the client under suspicion of wrongdoing.  Once again, the story broke with a release of documents, 700,000 of them and they detail the theft of funds […]

End Run

Uber is so upset with California’s new law making Uber drivers employees that it is experimenting with an end-run to get around the legislation.  It is telling some of its drivers to set their own fares for passengers.  While this might survive a legal challenge, it could well be a PR and marketing nightmare.  What […]

Short Sellers

Short sellers of a company’s stock are acid in CEOs’ stomachs.  The shorts are betting a company will fail and its equity will fall.  That’s why this is an interesting case.  A short is betting against Tesla based on unintended acceleration claims.  Tesla says it has proof that drivers who experienced the phenomenon had accidentally […]

Branding A Nation

Holland isn’t Holland anymore.  Forget that.  It’s the Netherlands, or so Dutch officials would have it.  They are doing it for tourism and international relations and to acknowledge that the name, “Holland”, consists of only two of 12 provinces.  It will take years for the world to make the shift, so the Netherlands shouldn’t be […]