This decision from the FDA cuts Purell’s marketing off at the knees.  The hand sanitizer’s claim to existence is that it kills germs and protects the user.  The FDA is saying prove it.  There have been no studies to show the effectiveness of the product and its ability to fend off “Ebola virus, norovirus, and influenza” among other diseases.  The letter from the FDA is devastating and options for Purell are bleak.  It can withdraw the product from the market.  It can conduct the expensive double-blind statistical tests used to prove a drug’s efficacy.  It can try to write around the prohibition while keeping the product on the shelves.  Finally, it can get lawyers involved to dispute the FDA’s conclusion.  Whatever the company decides, it must at this time acknowledge there is no evidence the product works.  As the article notes, wash your hands. 

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