Saturday April 27, 2024

Patience

There will be no swift turnaround once the pandemic is under control.  People will not go back to normal.  Rather, until a vaccine is developed and tested, they will wear masks, practice social distancing and refuse to shake hands without gloves on.  That is why economists see a steep climb out of the hole in […]

Curious Distinction

The scam artist who bought kids’ ways into name universities now says he knew what he did was wrong but he didn’t think it illegal.  That is situational ethics and a departure from moral standards. It should be a lesson to all that skating to the edge of legality is dangerous.  There are PR practitioners […]

Rumors

South Korea has taken to downplaying rumors about the health of North Korean leader, Kim Jong Un.  Because of the secrecy in which the North is wrapped, there is no way of knowing what the condition of the dictator is.  South Korea says he is alive and well and that is probably the best messaging […]

Underway

ATT and IBM are just two of numerous companies withdrawing their earnings forecasts for 2020 because of the impacts of COVID-19.  It is as it should be.  There is a good chance public companies will end the year with negative earnings the longer the crisis goes on.  Even if governors re-open their states for business, […]

Will They Ever Learn?

Huawei has been caught again using images from DSLRs as examples of photographs its smartphones can take.  Since it is not the first time the company has done this — and been caught — one wonders if Huawei will ever learn that in the internet age, few secrets remain for long.  It is dumb for […]

Necessary Risks

An economy cannot remain closed forever and remain an economy.  That is the conundrum facing the nation’s governors and CEOs.  They have to take necessary risks to open again and hope they don’t err in the face of an insurgent coronavirus.  Without adequate testing, they cannot know whether they are aiding or harming their states and […]

Scapegoating

The President is an expert in blaming someone else for his failures.  He knows the art of scapegoating.    If there is success, it is because he is brilliant.  If failure, it is because someone else is responsible.  The public isn’t fooled for long, and Trump’s popularity numbers have declined since the eruption of COVID-19.  That […]

Destroying Your Reputation

Cruise lines have come under intense scrutiny since the COVID-19 pandemic started.  It seems their confined spaces are petri dishes for the growth of the virus.  But, as this article notes, at least one major line, Carnival, didn’t handle the outbreak well.  It delayed in informing passengers of the incidence of the disease until its […]

Power Of A Brand

Disney has announced it has signed 50 million subscribers to its new streaming channel — Disney+.  It did this in just five months, a time span the company didn’t envision.  It was planning for a year and to reach 60 to 90 million subscribers by 2024.  Even if its growth slows, it will beat the […]

Cassandra

In Greek mythology, Cassandra was a prophetess who predicted the future.  The trouble was the gods had arranged it so that no one would believe her. She was right but frustrated by a lack of acceptance.  This is a common problem in PR when practitioners and companies foresee a future but cannot get the media […]