Richard Branson, founder and owner of space tourism company Virgin Galactic, has taken the ultimate PR step of going to space himself.  He has proven his launch system works by riding it and he has beaten Jeff Bezos of Amazon to the punch.  Bezos is slated to mount his rocket later this month.  Both men are opening a bucket list opportunity for those who can afford it — a chance to see the earth from the blackness above it and to float weightless for a few minutes.  Whether their firms are financially viable is still to be determined.  A third billionaire who has no intention of going to space at this time, Elon Musk, is running a highly successful enterprise, SpaceX, that has proven rockets are reusable and launch costs can be more than halved.  Of the three. Musk is in the better position, but that doesn’t take much away from the achievements of the others.  Outer space has come to the masses.  

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