Content curation is sometimes described as a “short cut” to creating content. Well, if you’re doing it right, this assumption is incorrect. It can certainly be less resource-intensive over time — by integrating tools like PublishThis into your CMS for example. But if you think it’s as simple as copying and pasting a few random links, you’re mistaken.

Curation_principlesHere are six content curation principles to consider for your editorial process. Content curation is becoming a more important part of a brand’s editorial mix, for several reasons. 

Click here to visit Media Is Power for more on this topic, including an example of how my client, Gorilla Glue, is using curation as the core of its editorial strategy.


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