Snopes as a web site has been separating fact from fiction for decades.  It is interesting that with regard to its own operations the small business seems to have a tale of growth, which isn’t precise or fully based on fact.  When asked about it, the owner slowly fessed up about the contributions of his former wife to the unearthing of facts.  Aside from that, Snopes provides a valuable resource for determining what is accurate and what is falsehood.  The site has been getting a workout since Trump became President.  There are more rumors, misstatements and outright lies than ever before and some seem so plausible that it is easy to believe them.  PR practitioners should know Snopes well.  The first rule of public relations is accuracy.  There should never be an instance in which one parrots a “fact” without checking it.   

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