Is the press release dead and replaced by the Tweet?  Some say it is because it is a faster way to get news out and “everybody is doing it.”  Once again, however, it is a matter of new media overstatement.  The press release might decline but it isn’t going away.  There is a simple reason for its continued existence.  It is not hampered by character limits.  One can put more facts into it and tell a story more completely.  Twitter is a headline service and good at conveying bytes of information quickly.  A press release is a story service, good at conveying the facts and nuances of what is being reported.  Twitter is an excellent complement to the press release but it is not a replacement. 

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