This shows the power of positive publicity.  So far as I know, Amazon did not advertise its price cuts at Whole Foods the day it took over.  It simply made them and let the media discover with their market basket approach the slashes to the price of food.  The company has garnered miles of free ink and video and store traffic has climbed.  In addition, it has shipped more groceries than before to Amazon customers.  The question facing Amazon now is whether it can keep prices low in its Whole Food stores and make up for the smaller margin on traffic.  The company is a formidable competitor so it is likely that it will.  Jeff Bezos is out to conquer the retail world and he just might do it.

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