Jeff Bezos of Amazon is in the middle of a smart move online.  He is preparing to make a subscription to the Washington Post, which he owns, a part of the Kindle, the reader Amazon invented.  This will provide content to news consumers nationwide and extend the Post’s reach far beyond the Beltway where it dominates today.  The Post in one stroke will become a national newspaper, which it desires to be.  The only possible problem is that sales of the Kindle might dwindle and kill the experiment.   Bezos tends to be in the marketplace for the long-haul, so that is unlikely.  Besides he is configuring the newspaper for other tablet platforms as well.  From a PR perspective, Bezos is turning the Post into an essential newspaper to be in alongside The New York Times.  That is a coup.

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