When the Daily Show first aired, Jon Stewart was a comedian hosting a parody show on Comedy Central. Now he’s a satirist for a news show that just happens to run on Comedy Central. While Comedy Central’s Daily Show is as an example of niche cable brands expanding programming to attract a bigger audience, it’s […]
Posted on November 19th, 2013 by admin
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JPMorgan Chase & Co dipped its toe into social media and got burned. As this commentator says, the bank ought to have known better. What seemed like a good idea was tried when the bank is under attack from regulators and activists for its actions during the economic meltdown. The communications practitioners at the […]
Posted on November 15th, 2013 by admin
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Much has been made of the decline of traditional media, but less has been said about the rise of new media. Here is a case in which a novice reporter/editor found a need and filled it. He chose a subject he knows well and is of interest to thousands — the Jersey Shore. He fortuitously […]
Posted on October 10th, 2013 by admin
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The media have a PR problem of their own — getting breaking stories wrong. The latest case was the misreporting of the Washington shooting incident where reporters couldn’t settle on either the number of shooters (only one), the weapon used (shotgun and pistol) and the number wounded or killed (13, including the shooter). This joins a line […]
Posted on September 18th, 2013 by admin
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As this article points out, the SEC’s permission to corporate America to use social media to disclose material information presents risks and liabilities. Hackers have already invaded corporate Twitter accounts and sent false information, notably last week. Stock manipulators will do the same and profit from gyrations of a company’s shares. The issue facing business is […]
Posted on April 29th, 2013 by admin
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This is an amusing tale from an individual at the heart of modern technology. After a quip on Twitter that went viral, Vic Gundotra, Senior VP of Engineering at Google, was asked to stop using the medium by his boss, CEO Larry Page. There was nothing wrong with the witticism. In fact, it was brilliant […]
Posted on December 18th, 2012 by admin
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Like any professional industry, social media discussions can become unnecessarily “confrontational.” The air quotes are to emphasize this confrontation isn’t heated by any means. It’s usually a keyboard-based back and forth that starts when someone makes a point and someone else splits hairs to create a counterpoint. That’s what happened in the latest Ad Age […]
Posted on September 22nd, 2012 by admin
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According to this article, the media are fed up with the 2012 campaign. That raises a question. If you anger those who are supposed to cover you, what kind of coverage can you expect from them? Or, do political reporters not matter anymore because candidates have so many other media outlets to exploit? One […]
Posted on September 5th, 2012 by admin
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TidyCats latest ad campaign spans online and offline to get consumers sharing about what stinks in their lives. But one of their ads created its own stink. To the brands’ credit, they were listening and responded in less than 24 hours to stop a possible catfight with consumers. Billboards localize the campaign by referencing what […]
Posted on April 9th, 2012 by admin
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The word of mouth and promotional frenzy around Lionsgates’ Hunger Games has been deafening. It helped the film break box office records — before it even opened it seemed. While I may never see the movie (I’m not the target audience), one thing I’m first to admit is that I really like how the movie […]
Posted on March 27th, 2012 by admin
Filed under: Uncategorized | 184 Comments »
