Over the decades auto manufacturers have tried a number of times to form direct connections with customers.  But auto dealers have blocked them. They are a powerful lobby in statehouses and have used their influence to strengthen their position.  What happens, then, when an auto maker who never has had dealers comes to market?  This is the situation in which Tesla has found itself.  It has always sold direct and is not going to change its position.  The electric auto builder must use the power of persuasion in the face of firm opposition, and it is not easy.  Bills to allow direct sales have failed a number of times. Tesla needs public pressure to back its position and that means a public relations campaign. Most people don’t know or care that they cannot buy direct.  They need to understand the benefits of doing so and be ready to support Tesla when the time comes.  Lobbyist against lobbyist is not enough.

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