Apple Watch reviews are out and they vary from superlative to so-so.  Unanswered by the reviewers I read is why one would need one with all of the other hand-held devices on the market.  This ultimately may be the PR challenge to the company — how to make the watch indispensable.  After the “fan-boys” have purchased one, there is still a huge market to address that is satisfied with conventional watches and use of mobile devices to tell time.  If Apple can’t solve the problem of need, the watch will ultimately be a flop.  The question now is what else should Apple build into it to increase functionality without complicating user experience. 

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