Monday May 20, 2024

Too Late

This is interesting.  The US panel investigating the BP spill has found no evidence of the company putting cost over safety.  That is an important finding for BP but it is too late.  The perception is embedded that BP is a penny-pinching corporation when it comes to protecting its workers and its operations.  The finding […]

Spend More? Spend Less?

The new Republican governors and the new Republican House majority are devising ways to spend less money in order to cut the budget deficit.  Democrats are pushing to spend more in order to create jobs.  Who is right?  One could put two economists in a room and stand back to watch a cat fight.  Although […]

Shift from Ideate to Create

October’s Cincinnati Social Media focused on entrepreneurs and start ups. Held at seed-stage venture accelerator, The Brandery, the event was sponsored by CincyTechUSA. Full disclosure: I’m a brand mentor at the Brandery and my employer is also lending support. The Commodity of IdeasRockfish Interactive CMO Dave Knox presented his TEDxCincy topic detailing the opportunity for entreprenuers and startups in […]

Off The Grid Consumers

  Is your consumer off the grid? More and more it’s possible for consumers to sate their voracious appetite for media, including music, games, movies, TV and other entertainment, with just a smartphone and a laptop. This term was first introduced to me (in this context) by Time Warner Cable. Just 18-24 months ago it’s […]

Partial Advance?

Toyota is asking the courts to throw out lawsuits against it for unintended acceleration.  The company’s reasoning is clear.  There is no evidence that its electronic accelerator failed in any of the incidents tort lawyers are suing for.  It will be interesting if the courts go along with Toyota’s petition, but it won’t make much […]

QR Codes — Marketing’s Scan-gasm

The marketing industry seems to be shifting its attention from going geo-loco to going QRazy over the latest shiny new object: QR Codes. QR Codes are being scattered across marketing efforts like rice at a wedding. They’re being used in ads, on billboards, as avatars, magazine art and t-shirts to name just a few applications. There are some very practical […]

Cacophony

The day after Republicans swept Democrats from the House there are claims that the newly elected have heard the voters.  Maybe so, but what they have heard appears to be a wide variety of complaints including the need for jobs, less government, more government help, lower taxes, less regulation and more.  In other words, the […]

Recession Lessons

View marketingveep’s tweet   It’s been a year and a half since I was, uh, “in transition.” In hindsight, it taught me a lot. But I didn’t stop to think about the bright side until I saw the above tweet from Kelli Schmith, @marketingveep.Victim, Survivor or Beneficiary?Kelli’s tweet is a great idea – whether or […]

Headache

What if you as a company tell your key personnel to choose and they do — they leave?  That is what has happened to Oracle and contributors to its Open Office product.  In fact, the defections are mass.  Thirty programmers in a public letter switched their allegiance to a new competitor established to take over Open Office development.  […]

Advocacy Journalism

Some members of the media have been tut-tutting about Fox News for its patent conservative views and advocacy journalism.  However, what Fox is doing is not new nor innovative.  Reporters forget that most journalism in the history of US media took a point of view and kept it.  They should remember Hearst and Pulitzer, for example, […]