David E. Bowman and I recorded our second episode of #mktfyi with NM Incite CMO Pete Blackshaw. Our topic? 2010 marketing in review as well as some 2011 trends. Regardless of whether or not you work this week, nearly 45 minutes might seem like a long podcast. But we cover a lot of ground, including […]
Posted on December 28th, 2010 by admin
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May you have a Happy Holiday and restful New Year. This blog will be taking the next week off and will be back on Jan. 3. Tweet This Post
Posted on December 24th, 2010 by admin
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This is an amusing complaint. Tort lawyers trying to file suits in the BP spill case are complaining about the messages the administrator for the $20 billion compensation fund has been giving to victims of the spill. Kenneth Feinberg, the administrator, has been telling people they will get a better deal faster if they settle through […]
Posted on December 23rd, 2010 by admin
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We’ll continue to see geo-location grow in 2011 as its impact as a shopper marketing tool continues to emerge. Clearly geo-location, mobile and the in-store experience can be a potent mix for retail brands to create a strong link between their online and in-store presence. Recent geo-location news shows how quickly the space is emerging […]
Posted on December 23rd, 2010 by admin
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My reaction to this article makes me an old fogey. It is about the change in habit among the young from using e-mail to texting. The young want instant, conversational communications and not the irritation of addressing, subject lines and body copy. PR practitioners should be careful about this trend. We are communicators first and well-formed […]
Posted on December 22nd, 2010 by admin
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Google has decided to delay its internet TV so it can work on the software more. This news comes just before the large Consumer Electronics Show in Las Vegas where most manufacturers and marketers of the world show up with their products. It also comes after electronics companies were prepared to introduce their versions of […]
Posted on December 21st, 2010 by admin
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This is an event every accounting firm has to worry about – getting sued when a client fails. In this case, the accounting firm Ernst & Young is about to be taken to court as a result of the collapse of Lehman Brothers Holdings. The challenge for the accounting firm is to prove that its audit […]
Posted on December 20th, 2010 by admin
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Discovering trend sites like PSFK, Springwise and Trendhunter (amongst others) changed my life. At my last job, it allowed me to keep an eye on the cutting edge and push through on seemingly unrelated items on my to do list. But trends do impact your to do list in one way or another. So I […]
Posted on December 17th, 2010 by admin
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The 2010 Pew Internet study shows that online use has generational differences. The young access the internet with mobile devices and use it for entertainment and communications. The middle aged use the internet for visiting government web sites and getting financial information. The old surprisingly are becoming involved in social networking. There are commonalities. All ages […]
Posted on December 17th, 2010 by admin
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This article about a scientist who apparently saw what he wanted to see in his data is part of a number of recent reports. For a lengthy discussion of the phenomenon look here and for an example of what faulty data can do look here. These three articles are a reminder that science is not the final arbiter […]
Posted on December 16th, 2010 by admin
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