Monday May 20, 2024

Is social media’s honeymoon over?

Geoff Livingston had a great post today addressing a very interesting issue: Somewhere along the way, social media folks thought they should completely reinvent business. That they knew better, and that could they completely disregard history’s many lessons about how to build great products that work. But more goes into product marketing then just listening […]

Label Game

This is interesting — marketers playing the label game.  That is, they are all calling their mobile networks 4G even though the effective speed of their networks is nowhere near the engineering definition of 4G.  Marketers can sometimes get away with such mislabeling.  PR practitioners need to be more careful because the media can call […]

Back Again

An internet serviced provider — Comcast — is fighting again with a broadband network over fees for carriage of high volume material — streaming movies.  Both sides are crying unfair.  One, Level 3, is invoking the principles of net neutrality and saying Comcast is violating them.  Comcast in turn is saying Level 3 is pouring […]