Whatever happens to the government’s case against book publishers, it is likely to change the future of the industry and that of e-books. From a PR perspective, publishers put themselves on the wrong side of consumers through rejecting Amazon’s low-price approach. The Department of Justice is saying Amazon is right and Apple in the wrong. […]
Posted on April 12th, 2012 by admin
Filed under: Uncategorized | 174 Comments »
According to this story, with the ubiquity of cell phone cameras bosses are afraid that employees will film them then post the results to the internet. That is possible but it seems overstated. If a boss is out of control, there is a good chance someone will record him and post it. From the employee’s […]
Posted on April 10th, 2012 by admin
Filed under: Uncategorized | 178 Comments »
Fear of this man launched more than a few PR careers. Now he is gone, but the lessons of dealing with his kind of aggressive interview have entered communications casebooks. Trainers regularly talk about the Mike Wallace style interview, about 60 Minutes at the door. Wallace was a showman and he wasn’t always right but […]
Posted on April 9th, 2012 by admin
Filed under: Uncategorized | 181 Comments »
TidyCats latest ad campaign spans online and offline to get consumers sharing about what stinks in their lives. But one of their ads created its own stink. To the brands’ credit, they were listening and responded in less than 24 hours to stop a possible catfight with consumers. Billboards localize the campaign by referencing what […]
Posted on April 9th, 2012 by admin
Filed under: Uncategorized | 182 Comments »
Some brands are also-rans. No matter how hard they try, the public doesn’t give them respect. Here’s one. Burger King has been in turnaround for decades. It never gets there. It is always behind McDonald’s and now is behind Wendy’s. Franchisees are angry. Marketers come and go. Ad campaigns start and stop. Burger King goes […]
Posted on April 6th, 2012 by admin
Filed under: Uncategorized | 183 Comments »
There has been a current of disenchantment with the President because his administration hasn’t lived up to his campaign promise of “hope and change.” This is just the latest article expressing dismay. From a PR perspective, disappointment was to be expected. There was no way that anyone could get into office and make sweeping changes […]
Posted on April 5th, 2012 by admin
Filed under: Uncategorized | 177 Comments »
With 1 million downloads made in the first 24 hours of its release, Instagram’s long-awaited Android app has clearly been well-received. The Android release was a bit of a tidal wave as you can only access the platform via its mobile app or using your app login to use web-based options that tap into the […]
Posted on April 4th, 2012 by admin
Filed under: Uncategorized | 175 Comments »
The Murdoch communications empire is caught in a scandal that seems to be never-ending. Another blow struck yesterday with the resignation of James Murdoch from BSkyB. From a PR perspective, this is the worst of all possible outcomes. The company hasn’t had time to catch its breath, to find a point of stability before it is […]
Posted on April 4th, 2012 by admin
Filed under: Uncategorized | 187 Comments »
When science becomes this refined, it is hard to grasp what researchers are doing. One has to accept on faith that what is claimed is possible and true. It is potentially a PR challenge for the scientific community as it moves farther away from a common understanding of the universe. As with global warming, there […]
Posted on April 3rd, 2012 by admin
Filed under: Uncategorized | 177 Comments »
Analysts are saying flying is better now. Compared to what? Compared to one of the worst periods in airline history. That isn’t much of an honor, if one at all. Put another way, the airline industry could not have sunk much lower and survived. From a PR perspective, airlines are a disaster. They seem to […]
Posted on April 2nd, 2012 by admin
Filed under: Uncategorized | 185 Comments »
