Thursday May 9, 2024

Public Shaming

The US government is trying public shaming to control business behavior, especially on Wall Street.  It is too early to know whether it will work, or even if it is fair.  The present victim of the regulatory stockade is JPMorgan, which can’t apologize enough for its rogue trader, dubbed the London Whale.  Jamie Dimon, the […]

Scientific Publicity

Do scientists hype results?  All the time.  Here is an example.  The National Ignition Facility has been a disappointment in terms of achieving fusion and its funding is hanging in a balance.  It is urgent for the scientists, engineers and technicians working on the mammoth laser facility to show progress.  So, they did.  They are […]

Culture Shock

American auto companies are suffering from culture shock.  It seems that the millennial generation is not driving as much as their parents.  There are any number of reasons for it, including the cost of a car and its upkeep, but the fact is that car manufacturers no longer just market their brand but also the […]

What Kind Of Pressure?

What kind of public pressure is needed to force the world’s utilities to capture CO2?  It has to be more than what we see today because little or no progress has  been made.  Coal-fired plants are still belching it into the upper atmosphere and the air continues to absorb it.  One would think that we […]

New Media

Much has been made of the decline of traditional media, but less has been said about the rise of new media.  Here is a case in which a novice reporter/editor found a need and filled it.  He chose a subject he knows well and is of interest to thousands — the Jersey Shore.  He fortuitously […]

Aginner

It takes a special kind of character to be a professional naysayer, to be the one who stands to the side and throws verbal bombs into arguments.  Justice Antonin Scalia is one of those on the Supreme Court.  He comes from a tradition of justices who are out of step with the rest of the […]

Big Data

What this story doesn’t say is that Big Data needs better communication from scientists to the non-technical community.  Hard drives are filling with exabytes of information that will be useless unless Big Data analytics and story telling are applied to it.  This is the role both for PR and journalism.  It is the job of […]

Will It Work?

When a leader calls his organization ingrown and concerned for its own affairs, will the organization get with the leader’s vision or resist silently and stubbornly?  That is the issue that is facing Pope Francis who has called the Vatican curia “narcissistic” and failing to serve the wider church.  Pope Francis is about to learn […]

The Six Ingredients for Snackable Content

Can you define snackable content? Many marketers asked the same question will use the infamous quote: “I know it when I see it.” This is because the definition of snackable content lacks clearly defined parameters. This can give the term a subjective meaning. Even I’ll define it here in simple terms. “Content is snackable when […]