Thursday May 9, 2024

Why Marketers Shouldn’t Create Content

My colleague, Mike Cargill, sent this story to me for which I thank him.  It is an example of why marketers shouldn’t create content.  The article is a collection of some of the best and worst tweets commemorating 9/11.  The bad ones are terrible and disrespectful.  They push product on a day when commercialism should […]

Crises Come From Anywhere

The commissioner of the National Football League is living on a razor’s edge.  He was dealing with a crisis of concussions and their effects on players.  Suddenly he is dealing with domestic abuse by a player against the player’s fiance.  In each scandal, the NFL has been perceived to move too slowly to address the […]

Stiff Challenge

Apple debuted its version of mobile payment on Tuesday.  Already, skeptics are weighing in on the cloudy future for the technology.  The reason for doubts is one that held back other systems from success — conservatism on the part of retailers and consumers.  So far, there hasn’t been a clear advantage to waving the mobile […]

Doing Well By Doing Good

Anheuser-Busch is replacing its diesel trucks at its Houston brewery with compressed natural gas rigs. The brewery says it wants to be “green”.  That may be true but left unsaid is that the price of diesel is higher than that of natural gas.  In other words, A-B is doing well by doing good.  There is […]

PR And The Wealthy

The question in this essay is who should pay for Detroit’s bankruptcy?   Today, the debt overhang rests on the poor because the wealthy and middle class left for the suburbs long ago.  Even if it had been possible that Detroit could have kept its tax base evenly distributed, it wasn’t likely.  This, of course, […]

PR and Leadership

President Obama is admitting that he goofed by playing golf so soon after addressing the beheading of an American journalist.  The optics looked bad. It is good that the President understands this now, but one wonders why he didn’t grasp the gaffe earlier.  Leadership has been a trial for this President since the beginning.  He […]

Risky Positioning

CVS Health has stopped selling cigarettes in its drugstores.  Walgreen has not.  Its reason for continuing to sell tobacco seems specious at best.  Walgreen maintains that it is the duty of pharmacies to help smokers stop and drug stores are only a tiny percentage of the retail outlets for smoking.  The result of that thinking […]

Beyond PR

News that airline passengers are fighting over seat room should not surprise anyone.  Airlines have pushed economics to the limit and so doing, have inconvenienced passengers beyond tolerance. Airlines make no apologies for their actions.  In order for them to make money, they have to fly full planes and the more they can pack in, […]

From The Beginning

As scientists discover more about primitive man and his relatives, they are finding that the urge to communicate through use of visuals and symbols was there from the beginning.  This ability to send messages through use of abstract and realistic figures is one of the hallmarks of homo sapiens. From the beginning there are those who could do […]