Thursday May 9, 2024

Penny Wise Pound Foolish?

This might be a poor PR decision and practice of the auto manufacturers.  While run-flat tires can take one a distance and puncture kits might work, that might not be enough for the individual whose auto is stuck by the side of the road and no way to replace a tire.  Granted that car makers […]

No Good Answer

Sometimes there are no good answers to an event.  Whatever one says or does carries severe penalties.  There isn’t even a way to weigh the lesser of two evils.  This is one case.  Slovenia is building a border fence to bar migrants from the country.  Slovenia already has tens of thousands and is struggling to […]

Classic Publicity

The Macy’s Thanksgiving Day Parade has been going for so long that no one quite remembers it was originally and still is a publicity event for the store.  The parade has taken on a life of its own.  Macy’s to its credit has allowed the parade to expand and include a little of everything from […]

The Power Of Protest

The University of Missouri is feeling the power of protest with its football team stopping practice and a call for the president of the university to step down.  The situation that sparked this was a swastika drawn on a residence hall.  African-American students rose up united to descry the incident and to call for action. […]

Standards Vs. Creativity

We are often told to think outside the box, be creative, smash old paradigms and find new ones.  But there are times when a box fosters creativity and is essential to artists, entrepreneurs and business persons.  Here is an example.  The Pantone color system put an end to the headache of identifying colors and using […]

Message Of Doom

Bob Lutz is a long-time car guy who has served in the top ranks of multiple auto manufacturers.  When he speaks about cars, he talks from experience.  That is why this opinion piece focused on Tesla is a serious PR problem for the electric vehicle company.  Lutz picks apart the economic and technology model of Tesla and predicts […]

Away Tomorrow

I’ll be away tomorrow, so there will be no post.   Tweet This Post

PR Opportunity

This story outlines a PR opportunity.  It is about consumers’ inability to figure out health plans.  The opportunity, of course, is to devise and explain a plan that they can easily grasp.  The first company that achieves this will take market share from competitors.  Why hasn’t it been done already?  Because health coverage is complicated […]

Why GAAP Is Important

One doesn’t value Generally Accepted Accounting Principles until they are ignored and a major failure results.  Consider this company.  Valeant sticks to the letter of the law by giving GAAP numbers in its press releases but it also presents and emphasizes non-GAAP earnings in which certain expenses have been deleted from the bottom line.  Hence, […]