The eyes of the world are on Paris for the start of COP21 — Conference of Parties 21– the climate control meeting among nations. It hasn’t been successful until now but the rapid warming of the earth has changed many minds and there appears to be a new willingness to cooperate. There are a number […]
Posted on November 30th, 2015 by admin
Filed under: Uncategorized | 177 Comments »
It is embarrassing when a company sets out to benefit customers but inadvertently makes things worse. It’s a PR black eye. That is what happened to Dell computer recently when it tried to increase security for its customers but ended by creating a security hole in its system. The lapse is more than an annoyance […]
Posted on November 27th, 2015 by admin
Filed under: Uncategorized | 188 Comments »
What happens when the people on whom you rely to sell your product know little about it? They won’t sell it or they will represent the product badly. This is the dilemma facing manufacturers of electric cars and their relations with dealers. Car salespersons have been steering consumers away from electric vehicles and back to […]
Posted on November 25th, 2015 by admin
Filed under: Uncategorized | 189 Comments »
This article condemns the payment of journalists in China to run one’s news. It’s old style publicity. Modern publicity started at the end of the 1800s and beginning of the 20th Century with agents who paid local editors to run news stories about the wonderful new invention, the telephone. Editors and reporters were given gifts […]
Posted on November 24th, 2015 by admin
Filed under: Uncategorized | 171 Comments »
Hundreds if not thousands of individuals and organizations have been victimized because of their name — ISIS. ISIS belongs both to an Egyptian goddess and the terror group in Syria and Iraq. The name association between a divinity and the killers is coincidental, but that doesn’t make it any easier for those who are not […]
Posted on November 23rd, 2015 by admin
Filed under: Uncategorized | 51 Comments »
It is difficult, if not impossible, to maintain positive public relations when a CEO is rumored to be leaving a sinking ship. This is the situation that Marissa Mayer of Yahoo finds herself in. Key executives have already departed, morale is low and Mayer seems to be out of ideas for turning the ailing company […]
Posted on November 20th, 2015 by admin
Filed under: Uncategorized | 48 Comments »
The tally is out and the most deadly terror group in the world is not ISIS but West Africa’s Boko Haram. Why then has the group not received the same news coverage and headlines as ISIS? The answer appears to be that they are exploiting their own in Africa and not working outside of the continent to spread […]
Posted on November 19th, 2015 by admin
Filed under: Uncategorized | 47 Comments »
A celebrity tries to hide something in the internet age. It costs him $10 million in extortion, and he still can’t keep it a secret. That is the predicament in which Charlie Sheen finds himself. He finally told the world that he is HIV positive in an interview on national television. That is what he should have […]
Posted on November 18th, 2015 by admin
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A prerequisite of public relations is freedom of speech, the ability to take popular and unpopular positions and argue for them persuasively. That is why this trend on college campuses is disturbing. One can no longer voice one’s opinion, wear a costume or publish anything that might offend a student’s view of what is correct. […]
Posted on November 17th, 2015 by admin
Filed under: Uncategorized | 185 Comments »
It has long been said that the best management tool is a good pair of shoes. This notion has been turned into an acronym — MBWA — Management By Walking About. Here is an example of a CEO who works as an Uber driver to learn how people feel about travel. It makes no difference […]
Posted on November 13th, 2015 by admin
Filed under: Uncategorized | 182 Comments »
