Saturday April 27, 2024

Foundered

The Senate Republicans effort to get rid of Obamacare has foundered and sunk.  There is no guarantee any kind of compromise will be developed and enacted.  The problem was the Republicans had no plan, just the effort to repeal, and the American public was not fooled.  Here was a classic case of the need for […]

Great Story: No Product

This article is proof that PR is what you do and not what you say.  The company had a great story about making a drone that anyone could use.  It collected millions in advance orders.  It wasn’t able to make the product so it shut down and left tens of thousands of potential customers in […]

Intent Vs. Reality

Jared Kushner, the President’s son-in-law, will tell a Congressional investigative committee that the meeting he took before the election with a Russian lawyer was a waste of time.  That may be so, but the perception is that he was ready and willing to cooperate if the meeting produced damaging information about Hilary Clinton.  The reality […]

Crisis Advice

Experienced PR practitioners will know intuitively the guidelines set down in this article, but it is worth reviewing them before the next crisis occurs.  The problem with crises is they rarely come at anticipated times.  They tend to blow up suddenly in unexpected places and circumstances.  In the frantic first hours, PR is trying to […]

Myths

Sometimes it is hard to believe the endurance of myths.  Here is one that has been disproven by science but still people believe it.  At best there might be microbial life buried beneath the radiation-blasted surface of the red planet.  The proof of that is still wanting, but there is no evidence of any kind […]

Firing Back

Does it ever pay to fire back at a vocal and dissatisfied customer?  Delta Airlines is finding out.  It is in a public tiff with conservative commentator Ann Coulter who is upset that the airline gave her seat assignment away on a flight from La Guardia airport, NY to West Palm Beach, FL  Coulter was […]

Unusual PR Challnege

Amazon.com has an unusual PR problem.  It has become the delivery service to rural America, and when it no longer provides Prime to distant locales, it leaves them in a lurch. It seems people who live on the edge of the grid have become dependent on  Amazon because local retailers either do not provide goods […]

Wearing Out One’s Welcome

Cities around the world are turning down the opportunity to host the summer Olympics.  They have good reason to do so.  The games are over budget, hugely expensive and they leave cities with purpose-built venues they cannot use in the future.  For the short duration of the event, the expenditures are a colossal waste.  The […]

Marketing Strength

Amazon is showing off its marketing strength with Prime Day.  Judging by the results, the company has formidable power.  Few other retailers could pull off the success that Amazon had.  Right now, it stands alone in retail for its ability to create a shopping day that millions take advantage of.  It is Christmas in July, […]

Correcting The Record

Amazon made national news when one of its Echo devices supposedly called 911 during a domestic argument.  The company rushed to correct the record.  It explained that Echo was not set up for dialing the emergency number despite what local law enforcement said.  Kudos to Amazon for getting out front of a story that reverberated […]