Saturday April 27, 2024

Making A Statement

This is one way to make a statement about the environment.  Amazon.com has spent millions building three spheres in which hundreds of plants are growing.  Spread throughout the jungle are meeting venues for employees and work pods.  The company is demonstrating through its investment both its concern for employees and nature.  A cynic might say […]

Tough PR Challenge

Republicans are facing a difficult 2018 election given President Trump’s low poll numbers.  Their task is even tougher given the number of Congressmen leaving office.  Thus far, nine chairs of House committees have said they are not going to run again.  It is expected that Republicans will lose the Senate where their margin is one […]

Mob Marketing

A French grocery chain learned the hard way about marketing to a mob.  It started a mad rush for Nutella, the chocolate and hazelnut spread.  The riots were caused by a deep discount for the product. Frenchmen lined up at the doors of the grocer then rushed for the bottles.  There was fighting.  There was damage.  […]

Net Neutrality

Burger King has come up  with an imaginative way to explain net neutrality.  People ordering a Whopper get served based on how much they have paid for the sandwich.  Those served right away pay $26 for their meal.  Those made to wait pay the regular price.  It’s funny but descriptive of what might happen when […]

Media Hype

Reporters are usually sensitive to anything that smacks of hype — overselling and exaggeration.  Yet they do it themselves and a prime example is the Super Bowl.  Every conceivable angle is analyzed and beaten to death in the two weeks before the game.  One would think we were about to experience an earth-shaking event rather than […]

Who Would Buy It?

The governor of Puerto Rico says he is going to sell the power authority to private interests.  Given its reputation, who would buy it?  The electrical grid on the island was a disaster before the hurricanes.  The generation plants are old and inefficient.  Power delivery was chaotic and episodic.  It will need a deep-pocket investor […]

Odd PR Crisis

Procter & Gamble has an odd PR crisis.  Adolescents are eating the brightly colored packets of its Tide laundry soap.  They are poisoning themselves in the process.  The company has no way of stopping them but for sanitizing social media where teens boast of their exploits.  There are no good ways to seal the tubs […]

Tough Position

The Pope has not ducked controversy, and in his current visit to South America, he was a target again.  This time it was for appointment of a bishop whom lay Catholics claim shielded a clerical child abuser.  Rather than back down, Pope Francis called for proof that the bishop was negligent.  That was daring in that […]

Connected

It is not too early to discuss how the Internet of Things will change messaging.  Practitioners should be thinking and researching about how to use the connected house and person in persuasive ways.  Linked appliances, operations and people will become singular with their own set of data that will define a demography of one.  It […]

Nails In Reputation

This and this have led to this.  President Trump’s unfeeling deportation of long-time Americans and his flagrant ignoring of the meaning of special days have among too-numerous-to-tell other outrages led to a slumping reputation.  One would think he would be worried about it, but he doesn’t seem to be.  He basks in the love of a minority […]