Jet Propulsion Laboratory, which built the most recent Mars rover, Perseverance, loaded the machine, the parachute and other parts of the assembly with Easter Eggs for space fans to decipher. Call it engineers having fun, but also call it great PR. It is a reminder to the world that NASA and JPL have figured out […]
Posted on February 25th, 2021 by admin
Filed under: Uncategorized | No Comments »
The best laid plans often go awry, or so the cliché states. That is what is happening to Pfizer in its efforts to supply the European Union with COVID vaccination shots. It is an estimated 30 percent below goals. This is a PR black eye for the drug company and a crisis. There is no […]
Posted on February 25th, 2021 by admin
Filed under: Uncategorized | No Comments »
How do you make nice after an international row with a government over payments to the media? Why, you invest a billion in the local press and call the situation a misunderstanding. That is what Facebook has done after blacking out news reports in Australia for a week. The company is trying to play down the […]
Posted on February 24th, 2021 by admin
Filed under: Uncategorized | No Comments »
Gov. Cuomo of New York is under fire for falsifying the number of COVID deaths in the state’s nursing homes. This comes after months of daily public briefings during which he seemed to command facts and events of the disease. He provided an illusion of transparency while covering up real data. The result is a […]
Posted on February 24th, 2021 by admin
Filed under: Uncategorized | No Comments »
In a quest for power, decency, ethics and morality often take second place. Whether a CEO or politician, the desire to be in control can bend one’s thinking and action. Consider Senator Lindsey Graham of South Carolina. He went from a Trump enemy to a fawning disciple who stands by the former president because Trump controls […]
Posted on February 23rd, 2021 by admin
Filed under: Uncategorized | 1 Comment »
The Supreme Court has allowed the release of former President Trump’s tax returns. This is an imminent danger to Trump’s already maligned reputation. Every shading of facts to allow deductions and tax avoidance will now become public, and if there are outright fabrications, criminal charges will follow. Trump’s hold on millions of voters might well […]
Posted on February 23rd, 2021 by admin
Filed under: Uncategorized | No Comments »
President Biden has crossed the dividing line between gun supporters and gun control activists by calling for restrictions on semiautomatic weapons, high capacity magazines and immunity for gun manufacturers. He has touched off a war between the NRA and those who want to see guns put under more control. It will be a public and […]
Posted on February 15th, 2021 by admin
Filed under: Uncategorized | No Comments »
Retailers are giving employees paid time off in order to get vaccinated for COVID-19. It is a smart PR move. No one wins if a store worker comes down with the virus and spreads it to both colleagues and customers. The cost of the time and transportation is but a fraction of the loss of […]
Posted on February 14th, 2021 by admin
Filed under: Uncategorized | No Comments »
Disney had planned to reach 90 million subscribers for its Disney+ streaming service by 2024. It has crossed 94 million already. The reason is obvious. The company since its beginning has focused on family-friendly entertainment. Its reputation and brand are one and the same. Disney has mastered many times over the ability to extend its […]
Posted on February 14th, 2021 by admin
Filed under: Uncategorized | No Comments »
Michigan’s highest ranked Republican leader, Senator Mike Shirkey, has been caught on video saying the capitol riot was “staged.” His remarks to the Hillsdale County Republican Party officials was posted on YouTube where everyone could listen to what he said. Shirkey is one more victim of the perils of modern communications. What you say in […]
Posted on February 10th, 2021 by admin
Filed under: Uncategorized | No Comments »
