This is what social media have become They are a cesspool of propaganda, disinformation, innuendo and outright lies.  We could cry woe, but we must remember that all those negatives existed long before online became a reality.  They were purveyed on paper, radio and television.  Some of the ugliest untruths were in print during the time of George Washington. The difference today is reach and focus.  Falsehoods now are fed to individuals the world over, and cunningly, they are sent just to those who want to believe them. PR practitioners should be at the forefront of accuracy to combat them.  Sadly, too many are flacks, concerned with selling and not for a truthful picture of clients’ products and services.  Those who uphold the principles of public relations and communicating honestly to audiences are needed more than ever.

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