This is a skill PR practitioners might need in months to come.  Exposing fake news is more urgent than ever.  One can’t simply go to Google and check because Google itself is subject to inaccurate reports.   Fake news already damaged a presidential candidate, and there is nothing to stop it from maligning individuals and organizations.  It is one more reason why monitoring is essential.  Trolls will continue to make things up and insert them into seemingly good web pages.  There is no way to stop it because if one site is shut down, they will create another.  Whether they are writing stories to sell advertising or to injure another, it is vital to guard against fake news.

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