Finally after decades of using different cables to connect computing equipment, there is now one cable for everything.  This is the result of the work of a standards group trying to simplify computing for the public. One wonders why it wasn’t done years ago in an effort to serve consumers who have drawers full of cables from past machines.  Standards work is slow and tedious and requires agreement from competitors for anything to happen.  It is PR at its most basic.  We might not think of standards in the US since we are so used to them.  Our three-prong wall plugs, for example, are an example of standards that Europe still doesn’t have with its multiple voltages and connectors.  Computer users were facing the same fate until the present cable was approved.  It might not seem like much but little things like this make the public’s life easier and in the end that is what much of PR is all about.

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