Crowdsaver A month away from Black Friday 2010 and Walmart is leveraging Facebook to increase its fan base as well as its online sales.

Following in the steps of sites like GroupOn and brands like Dell**, CrowdSaver is Walmart’s social shopping application. Walmart stands to acquire thousands of likes from “fans.” As the brand notes it is “putting you in charge of lower prices. If the deal gets enough Likes, the price drops for everyone. Only fans get to vote, so rally your friends to Like it too!”

Much like GroupOn, it shouldn’t be tough to hit the threshold established by Walmart. It generated 100 likes in the time it took me to write this and was already close to hitting the goal. It will be interesting to see how the application develops. It’s an interesting way to use Facebook to stimulate online sales.

When a retailer with a retail footprint is larger than the island of Manhattan launches group buying capabilities for its customers, the concept gets interesting.

**Sears Campus 2010 Facebook app allows users to create wish lists of Kmart and Sears products. Uniqlo’s Lucky Counter integrates Twitter to lock in a discount at one of its stores.

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